As the legal representative of her community's Indigenous women's association, Jovita knows that her molas, cosmetic bags, and the keychains she makes, are more than just a simple artistic expression. She understands the importance of the designs embroidered on these objects, as they are sacred elements of the nature that surrounds them, and each mola represents a powerful element of the feminine universe. 

Her work also involves teaching girls how to work with mola and thus preserve their people's cultural identity through creativity and abstraction that tells the story as they perceive and understand it. 

“For us, the land is our mother earth, and its nature is where we draw inspiration to make our molas,” says Jovita, who helps 15 families with her Amaitule workshop.